Spin Palace Casino Onboarding Journey

About

The upcoming USA launch of our new casino, Spin Palace Casino, required an email onboarding journey that would begin once new players successfully registered.

The goal of the onboarding journey was to both familiarise players with our various promotions, and to promote our product features.

I created a 4 day journey that would highlight all the most popular features of our casino and focus on leveraging our most popular game imagery for each send. Each send consists of a different aspect of our casino including an Overview, Bonus Wheel, Live Dealer Casino, and Regular Leaderboard send.