PlayHugeLottos Logo & Rebrand

About

PlayHugeLottos.com, one of the world's oldest online lottery providers, required a complete rebrand. The company started operating in 1998 and hadn't received a brand update since it's inception. The brand positions itself as 'exclusive' and 'high-end', while giving players a taste and snapshot of the luxury life.

Among the many issues plaguing the outdated brand, PayHugeLottos.com desperately required some form of consistency across it's marketing collateral that could contribute to it's brand recognition.

I have briefly summarised some my work on this project below.