Betway NHL Post-Production

About

I led an ambitious post-production project in collaboration with the NHL, tasked with digitally reproducing official NHL team kits for Betway’s marketing campaigns.

The project began with a studio photoshoot, commissioned by our Head of Design and Content Manager, which provided the raw assets needed for post-production. My primary objective was to recreate each official team kit with absolute precision. These digital replicas had to be indistinguishable from the real thing (there was zero tolerance for visual discrepancies). Any appearance of inauthenticity, obvious artificial editing, or inconsistency would have compromised both brand integrity and NHL approval.

Once each kit was recreated and reviewed, they were submitted for NHL approval. Upon sign-off, the assets were integrated into our marketing collateral to support Betway’s NHL sponsorship.

The post-production workflow involved importing raw .CR3 files via Adobe Camera Raw. From there, I handled all aspects of image treatment: lighting correction, color grading, deep etching, and the meticulous application of the team kits. Every detail, from fabric texture to stitch lines and logo placement, was calibrated to match the official uniforms.

This project demanded both technical precision and creative discipline, and was instrumental in elevating Betway’s presence in the North American sports market.