Betway The Grand Giveaway

About

The 2024 Grand Giveaway was a 2-month long campaign that encompassed many smaller promotions during its run. The campaign required a strong over-arching concept that could create awareness around the new sweepstakes within its own unique theme, while also being able to remain fresh and incorporate various other promotions during its run (e.g. Cyber Monday, New Years, Black Friday).

The initial launch included our very own customised slot machine and laid the groundwork for the remaining campaign by the use of unique campaign identifiers. These campaign identifiers will feature across the later applications and promotions.

The concept allowed for constant updates such as new game heroes, gifts, slot elements, while still retaining the original look and feel to ensure consistency across all assets and promotions.