Jackpot City Casino Spin & Deal Leaderboard

About

The Spin & Deal Leaderboard campaign is a ranking based competition for players on Jackpot City Casino. The promotion allows players to compete against each other in an effort to climb the rankings and win prizes.

I created a trophy for this campaign to act as a distinctive identifier, setting it apart from our other promotions. The trophy captures the thrill of competition and the drive to rise through the leaderboard, while subtly incorporating our signature diamond into its handles. The imagery is centred around the Spin & Deal trophy and incorporates numerous popular games across slots, tables, and live dealer.

The campaign rollout included statics, video, mailers, and in-product lobby banners.