Jackpot City Casino Wheel of Dreams

About

As part of the ongoing Jackpot City brand refresh, I wanted to completely reinvent our outdated Bonus Wheel. My goal was to pitch a concept that would elevate its value, align with the refreshed identity, and maximize its impact within the product.

The new Bonus Wheel, named the 'Wheel of Dreams', was crafted to evoke the hopes, aspirations, and dream-like excitement that players seek. It not only offers the thrill of winning instant rewards, but also the possibility of turning those instant rewards into life changing wins within the casino.

The wheel required a complete redesign, reimagined from the ground up to better reflect its new values. The updated wheel features refined gradients, sleek, modern design elements. The logo itself is a visual expression of the wonder, dreams, and fantasy that defines our Bonus Wheel. It features the addition of our new ‘magical’ font and contains a balanced blend of all our wheel colours.

The logo, along with magical clouds, sparkles, and mystical blue, forms a distinctive visual language for the new Bonus Wheel that would be consistently reflected across all campaign collateral.

The end result delivers a fresh sense of fantasy and polish to the experience, while enhancing perceived customer value.