SportyBet South Africa

About

A series of static visuals I created to promote the launch of SportyBet in South Africa.

I focused on bringing a sense of authenticity, movement, and emotion to both the imagery and the selected models. With this being SportyBet’s introduction to the South African market, I placed particular emphasis on a red colour palette. This specific shade of red is distinctive within the local sports betting industry and can help build familiarity and brand recognition during the initial rollout.

The imagery features a blend of South Africa’s most iconic sports teams and colours to strategically leverage their IP: green and gold for the Springboks, and yellow and gold for the Kaizer Chiefs soccer team.

Care was taken to ensure that the artwork resonates with the target audience, reflects diversity among the models, and remains true to the spirit of each sport represented.